REAL ESTATE COACHING · NATIONWIDE

Strategy, Support, and Real-World Coaching for Agents Who Want to Improve

Practical, customized coaching built around actual transaction experience and agent development — not motivational scripts or one-size-fits-all programs.

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In Real Estate Since 2018

25+ Years in Sales & Negotiations

Former Zillow Agent Coach

Education-First Approach

Who It's For

Coaching for Agents at Different Stages

Whether you're building your foundation or sharpening an already-active business, the focus is on practical improvement — not generic advice.

Newer Agents

Agents who are building their business and want real structure — from buyer and seller consultations to contract strategy, client communication, and lead conversion. A clear framework from the start saves time and builds confidence.

Experienced Agents

Agents who are already active but want sharper consultations, stronger contracts, better negotiation outcomes, or more consistent systems. Sometimes the biggest improvements come from refining what's already working.

What Coaching Can Cover

Practical. Specific. Built Around Your Business.

Coaching topics are tailored to your goals and current stage. The following areas are examples of what may be included — not a fixed curriculum.

Buyer & Seller Consultations

Structure, flow, and communication for effective buyer and seller consultations that build trust and move clients forward.

Financing & Program Conversations

How to discuss conventional, FHA, VA, USDA, and down payment assistance programs with buyers in a clear, educational way.

Contract Strategy

Understanding contract terms, contingencies, and how to structure offers that protect your clients and improve outcomes.

Negotiation Approach

Practical negotiation frameworks drawn from 25+ years of sales and transaction experience.

Scripts & Follow-Up Frameworks

Conversation frameworks and follow-up processes that feel natural, professional, and client-centered.

Lead Handling & Conversion

How to handle inquiries, structure initial conversations, and move leads through a consistent, professional process.

Consultation Structure

How to run buyer and seller consultations that are organized, credible, and focused on the client's actual situation.

Agent Interview Preparation

Preparing for listing presentations and buyer consultations where clients are evaluating multiple agents.

Systems & Process Refinement

Practical improvements to how you manage clients, transactions, and business operations — focused on efficiency and consistency.

Transaction Strategy

How to think through and execute transactions strategically — from offer to close — with your client's interests at the center.

Accountability & Business Growth

Goal-setting, accountability structures, and business growth support designed to help you build a sustainable practice.

Real-World Application

Coaching grounded in actual transaction experience — not theory. Practical guidance you can apply immediately.

How Rob Coaches

Education-First. Customized. Practical.

Education-First

Coaching starts with understanding — your situation, your clients, and the specific areas where sharper knowledge or execution will make the biggest difference.

Customized to Your Stage

There's no standard curriculum. The focus is on what you actually need — whether that's building foundational structure or refining specific areas of an already-active business.

Practical and Applied

Coaching is grounded in real transaction experience. The goal is guidance you can use immediately — not theory that sounds good but doesn't translate to client work.

Focused on Client Service

Better agent performance ultimately means better outcomes for clients. The coaching approach is built around improving how you serve buyers, sellers, and the people who trust you.

How It Works

Start with a Conversation

Reach Out

Send a message or email with a brief description of where you are in your business and what you're hoping to improve.

Initial Conversation

Rob will connect with you to understand your goals, current situation, and the specific areas where coaching would be most valuable.

Determine Fit and Scope

Coaching options are customized based on the level of support, goals, and type of coaching needed. The right approach depends on your situation.

Begin

If it's a good fit, you'll start with a clear focus and a practical plan — not a generic program.

Coaching options are customized based on the level of support, goals, and type of coaching needed. Pricing depends on the scope and structure that makes sense for your situation. The first step is a conversation.

Background

Coaching Grounded in Real Experience

Rob Baker

Broker/Owner, My Rock Realty, LLC

Lic. ER100078487

Rob has been in real estate since 2018 and brings more than 25 years of experience in sales and negotiations. Before launching My Rock Realty, he spent 4.5 years at Zillow® as an Agent Coach & Consultant — working directly with agents to improve strategy, client experience, and business results.

That background informs how Rob approaches coaching: education-first, strategy-driven, and grounded in what actually helps agents serve clients better and build a more sustainable business. Coaching is not motivational content — it's practical guidance based on real transaction experience across buyers, sellers, relocations, land clients, and investor work.

25+

Years in Sales

4.5

Years at Zillow

State Referral Network

Get in Touch

Tell Rob About
Your Situation

A brief message about where you are in your business and what you're hoping to improve is the best starting point.

Ready to Explore?

Let's Talk About
Whether It's a Fit

No pressure, no pitch. Just a straightforward conversation about what you're working on, what coaching might look like, and whether it makes sense for where you want to go.